BRANDING STRATEGY + ILLUSTRATION
Pool Goods
Pool Goods (formerly Pool Goods Direct) is a shipping and product company that specializes in providing a large variety of pool and spa treatment products. Made in collaboration with Branded by Greenville, three unique stylescapes and user personas were created as part of the branding proposal. Each stylescape uses assets curated from various online sources, with the exception of the line drawings seen in “The Palaestra,” which were hand-drawn.
The client chose “The Expedite” to move forward with branding Pool Good’s website and packaging design.
Custom-drawn assets for "The Palaestra"
