2021 (STUDENT WORK)
This project presented an opportunity to create a digital ad campaign for an assigned brand (Target's Market Pantry brand) including animated ads, a splash page, email design, and mockups of physical signage.
The primary audience of the Market Pantry brand are budget-conscious young adults and college students, which (circa 2021) would be Millenials and older Gen-Z. In this fictional scenario, Target partners with Vine users (a popular social media platform from 2012 – 2016) to create animated ads from viral vines that are some of the most recognized from the platform. The ads lead to a splash page that feature healthy meal recipes that can be made from Market Pantry products.
ANIMATED ADS
EMAIL + WEB SPLASH PAGE
PHYSICAL SIGNAGE
